Yoast SEO

Description

Yoast SEO: El plugin SEO #1 para WordPress

Need some help with your search engine optimization? Need an SEO plugin that helps you reach for the stars? Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast: SEO for everyone.

Yoast SEO hace todo lo que está en sus manos para facilitar la vida tanto a visitantes como a los rastreadores de los motores de búsqueda. ¿Cómo? Abajo encontrarás una pequeña muestra de los poderes de Yoast SEO:

Preocupándose del SEO de tu WordPress

  • La más avanzada funcionalidad de mapas del sitio XML a golpe de botón.
  • Control total sobre las migas de pan de tu sitio: añade una pieza de código y estarás preparado.
  • Configura las URLs canónicas para evitar contenido duplicado. No tendrás que volver a preocuparte por penalizaciones de Google.
  • Plantillas de title y meta description para mejorar tu marca y tener snippets consistentes en los resultados de búsqueda.
  • [Premium] Amplía Yoast SEO con las extensiones News SEO, Video SEO, Local SEO y WooCommerce SEO.
  • [Premium] ¿Necesitas ayuda? Los usuarios de Yoast SEO Premium tienen 1 año de acceso a nuestro fantástico equipo de soporte.

Nota: algunas características son Premium. Lo que significa que necesitas Yoast SEO Premium para activar estas características. ¡Puedes obtener Yoast SEO Premium aquí!

Escribe contenido demoledor con Yoast SEO

  • Análisis SEO y de contenido: Herramientas impagables para escribir textos orientados a SEO.
  • La vista previa del snippet te muestra cómo tu entrada o página se verá en los resultados de búsqueda – incluso en móviles. ¡Yoast SEO Premium tiene incluso vistas previas sociales!
  • [Premium] The Insights tool shows you what your text focuses on so you can keep your article in line with your keyphrases.
  • [Premium] Synonyms & related keyphrases: Optimize your article for synonyms and related keyphrases.
  • [Premium] Sugerencias automáticas de enlazado interno: escribe tu artículo y obtén entradas a las que enlazar sugeridas automáticamente.

Mantén tu sitio en perfecto estado

  • Yoast SEO afina el motor de tu sitio para que puedas trabajar en crear fantástico contenido
  • Nuestras características de contenido esencial y enlazado interno te ayudan a optimizar la estructura de tu sitio sin esfuerzo.
  • Se integra con la consola de Google Search. Observa como se comporta tu sitio en los motores de búsqueda y soluciona errores de rastreo.
  • Gestión de perfiles SEO: Dale a tus colegas acceso a secciones específicas del plugin Yoast SEO.
  • Editor masivo: Realiza modificaciones a gran escala en tu sitio.
  • [Premium] Vistas previas sociales para gestionar el modo en que tu página se comparte en redes sociales como Facebook y Twitter.
  • [Premium] Gestor de redirecciones: Mantiene tu sitio saludable redirigiendo fácilmente errores de la consola de Google Search, páginas borradas y URLs cambiadas.

Soporte premium

El equipo de Yoast no siempre ofrece soporte activo para el plugin Yoast SEO en los foros de WordPress.org, ya que priorizamos nuestro soporte por correo electrónico. El soporte por correo electrónico personalizado está disponible solamente para los usuarios que han comprado Yoast SEO Premium.

Note that the Yoast SEO Premium also has several extra features too, including the option to have synonyms and related keyphrases, internal linking suggestions, cornerstone content checks and a redirect manager, so it is well worth your investment!

También deberías revisar las extensiones para Yoast SEO Yoast Local SEO, Yoast News SEO y Yoast Video SEO. Ahora funcionan con la versión gratuita de Yoast SEO, y estas extensiones premium vienen también con soporte.

Informes de fallos

Los informes de fallos sobre Yoast SEO son bienvenidos en GitHub. Por favor, ten en cuenta de que GitHub no es un foro de soporte, y que los problemas que no se califiquen adecuadamente como fallos se cerrarán.

Más lectura

For more info on search engine optimization, check out the following:

Desde dentro de WordPress

  1. Visita ‘Plugins > Añadir nuevo’
  2. Busca por ‘Yoast SEO’
  3. Activa Yoast SEO desde tu página de plugins.
  4. Ve a “después de activar” abajo.

Manualmente

  1. Sube la carpeta wordpress-seo al directorio /wp-content/plugins/
  2. Activa el plugin Yoast SEO desde el menú ‘Plugins’ en tu WordPress
  3. Ve a “después de activar” abajo.

Después de activar

  1. Deberías ver (un aviso al empezar) el asistente de configuración de Yoast SEO.
  2. Ve al asistente de configuración y configura el plugin para tu sitio.
  3. ¡Lo lograste!

Screenshots

  • La caja meta general del plugin Yoast SEO. Verás esto en la edición de páginas, entradas y tipos de contenido personalizado.
  • Ejemplo de la funcionalidad de análisis SEO.
  • Ejemplo de la funcionalidad de análisis de legibilidad.
  • Overview of site-wide SEO problems and possible improvements.
  • Control over which features you want to use.
  • Importa fácilmente datos SEO de otros plugins SEO como All in One SEO pack, HeadSpace2 SEO y wpSEO.de.

FAQ

Encontrarás respuestas a muchas de tus preguntas en kb.yoast.com.

Reviews

Excelente!

Excelente servicio y atención.

Plugin indispensable para TODO sitio web.

Trying one and again I get it.

After a time using yoast with the only help I found on the internet, I think it´s well explained and you just have to follow the instructions. For me is very good, thank you.

Read all 23.668 reviews

Contributors & Developers

“Yoast SEO” is open source software. The following people have contributed to this plugin.

Contributors

“Yoast SEO” has been translated into 37 locales. Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

9.1.0

Release Date: November 6th, 2018

Mejoras:

  • Improves keyphrase recognition in the first paragraph on texts which start with images and captions.
  • Adds a warning notification to the permalink settings page, linking to a knowledge base article. Props to valtlfelipe
  • Adds the filter wpseo_opengraph_is_valid_image_url that allows custom image URL validation. Props to petenelson
  • Updates the font size of the snippet title measure element to correctly mimic Google desktop snippet title. Props to ol0lll

Soluciones a fallos:

  • Fixes a bug where the featured image was not recognized in the SEO analysis when using Gutenberg.
  • Fixes an accessibility issue where focus would be lost when removing an uploaded image in the configuration wizard.
  • Fixes a bug where notices were being thrown when quick editing a post and no post type object could be found.
  • Fixes a bug where a dependency wasn’t loaded for the SEO -> Tools page.
  • Fixes a faulty reference to the old SEOAssessor class.
  • Fixes the copy of the date archives help text which contains faulty information. Props to mkronenfeld
  • Fixes the spelling of the words “plug-in” and “set-up”. Props to pedro-mendonca
  • Fixes a bug where a type error is thrown when the posts or terms focus keyword isn’t of the type WP_Post as this can collide with third-party plugins.

Otros:

  • Changes the reference in the admin bar menu from “AdWords External” to “Google Ads”.
  • Removes non-functioning eye-markers for the link keyphrase assessment.

9.0.3

Release Date: October 30th, 2018

Soluciones a fallos:

  • Fixes a bug where the metabox was broken when using the classic editor plugin.
  • Fixes a bug where the Chrome browser tab would crash on Windows when a French or Italian text contains sentences in passive voice, props CarloCannas.
  • Fixes a bug where the Yoast SEO analysis would error if used together with the DelightfulDownloads plugin.

9.0.2

Release Date: October 24th, 2018

Soluciones a fallos:

  • Fixes a bug where it was impossible to change the profile in the Search Console integration step in the configuration wizard.
  • Fixes a bug where the primary taxonomy picker was not shown in Gutenberg (v4.1).

9.0.1

Release Date: October 23rd, 2018

Soluciones a fallos:

  • Fixes error with using $ in wp-seo-admin-media.js. Now we use jQuery instead.

9.0.0

Release Date: October 23rd, 2018

Soluciones a fallos:

  • Fixes a bug where the keyword would not be found in the slug when containing punctuation, for example the keyphrase apples & pears in the slug apples-pears.
  • Fixes a bug where the buttons to change the How-to steps and FAQ questions order would be only partially visible in mobile view.
  • Fixes a bug where an ‘undefined index’ notice would be given when an OpenGraph image URL didn’t have a correct path. Props to @Julian-B90
  • Fixes a bug where the home description can contain HTML, resulting in unexpected characters on the Facebook social settings page.
  • Fixes a bug where author sitemap caches would be attempted to be invalidated despite not all conditions being met.
  • Fixes a bug where a fatal error on Yoast settings pages was thrown because they did not have a dedicated option class.

Mejoras:

  • Introduces two new principles for keyword recognition:
    • Makes keyphrase recognition flexible with regards to word order. This means that the keyphrase SEO WordPress plugin will be found in the sentence This is the most popular SEO plugin for WordPress. In order to use exact matches, the keyphrase can be enclosed in quotation marks.
    • When matching keyphrases for the various assessments, the analysis only targets content words and ignores function words (e.g., the or and). This functionality is available in English, German, Dutch, French, Spanish, Italian, Portuguese, Russian and Polish.
  • The analysis of the following assessments incorporates the new keyword recognition principles:
    • Image alt attributes: checks whether there’s at least one image with an alt tag that contains words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in introduction: checks whether words from the keyphrase are matched within one sentence in the introduction or, if not, whether they are present in the first paragraph at all. An exact match isn’t required anymore.
    • Keyphrase in title: still checks whether an exact match of the keyphrase is found in (the beginning of) the title, but now also recommends improvement if all words from the keyphrase are found in the title.
    • Keyphrase length: has new boundaries to check whether the keyphrase is not too long. For languages that have support for function word stripping (see above), only content words are taken into account.
    • Keyphrase in meta description: checks how often all words from the keyphrase are matched within the meta description.
    • Keyphrase in subheading: now checks whether at least one subheading contains more than half of the words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in slug: checks whether a sufficient number of words from the keyphrase is used in the slug. The number of words required depends on the length of the keyphrase.
    • Keyphrase density: checks whether there are enough keyphrase matches; a match is defined as a sentence that contains all words from the keyphrase.
    • Link focus keyphrase: the assessment that checks whether you’re using your keyphrase to link to a different article doesn’t require an exact match anymore.
  • Improves the feedback texts for all SEO and readability assessments.
  • Improves the consistency of the SEO and readability results by showing them in a fixed order.
  • Adds target=”_blank” to the “How to connect to GSC” link to open the link a new tab. Props to @zkan
  • Changes all mentions of ‘keyword’ to ‘keyphrase’. Read more about the transition from ‘keyword’ to ‘keyphrase’.
  • Optimizes and caches WPSEO_Option_Titles::enrich_defaults(). Props to @soulseekah
  • Introduces a Features tab in the network admin, which allows disabling all site-specific features for the entire network.
  • Improves the tab order within the structured data blocks in Gutenberg and make it consistent between the FAQ and How-To block.
  • Improves sitemap performance by disabling the caching by default.
  • Adds target="_blank" to the “How to connect to GSC” link to open a new tab when clicked.
  • Adds an assessment that checks whether your keyword consists only of function words.
  • Changes OpenGraph image handling to always use an image from the media library. This makes the performance of the OpenGraph image handling much better.
  • Improves performance by no longer using images from the content as a fallback for the OpenGraph and Twitter images.

Otros:

  • Deprecates the WPSEO_Cornerstone class.
  • Deprecates the assessment that checks if stopwords are used within the keyphrase.

Earlier versions

For the changelog of earlier versions, please refer to https://yoa.st/yoast-seo-changelog