WooCommerce

Descripción

WooCommerce is the open-source ecommerce platform for WordPress.

Nuestra plataforma central es gratuita y flexible, y se ha ampliado gracias a la comunidad global. La libertad que proporciona el código abierto significa que podrás conservar la propiedad completa del contenido y los datos de tu tienda para siempre.

Tanto si emprendes un negocio como si realizas la actividad comercial en tiendas físicas en línea o desarrollas sitios para clientes, utiliza WooCommerce para que tu tienda pueda aprovechar la combinación de contenido y comercio.

  • Create beautiful, enticing storefronts with themes suited to your brand and industry.
  • Increase revenue with an optimized shopping cart experience that converts.
  • Customize product pages in minutes using modular product blocks.
  • Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items.
  • Sell subscriptions, bookings, or memberships, with our developer-vetted extensions.
  • Consigue aparecer en los primeros resultados gracias a la ventaja SEO de WordPress.
  • Build on a platform that scales. Get flexible ecommerce for high-volume stores.

ALL THE TOOLS YOU NEED TO SELL

Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional Setup Wizard.

  • Choose how you want to get paid. Conveniently manage payments from the comfort of your store with WooPayments (Available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, Spain, France, Germany, and Italy). Securely accept credit cards, mobile wallets, bank transfers, and cash thanks to 100+ payment gateways – including Stripe, PayPal, and Square.
  • Configure your shipping options. Print USPS labels right from your dashboard and even schedule a pickup with WooCommerce Shipping (U.S.-only). Connect with well-known carriers such as UPS and FedEx – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale.
  • Simplify sales tax. Add WooCommerce Tax or similar integrated services to make automated calculations a reality.

Haz crecer tu negocio, añade características, y haz seguimiento de tu tienda sobre la marcha

WooCommerce means business. Keep tabs on the performance metrics most important to you with a powerful and flexible central dashboard built into WooCommerce.

Expand your audience across marketing and social channels with Google Ads, HubSpot, Mailchimp, and Facebook integrations. You can always check out the in-dashboard Marketing Hub for fresh ideas and tips to help you succeed.

Enhance store functionality with hundreds of free and paid extensions from the official WooCommerce Marketplace. Our developers vet each new extension and regularly review existing extensions to maintain Marketplace quality standards. We are actively looking for products that help store builders create successful stores.

Manage your store from anywhere with the free WooCommerce mobile app (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive «cha-ching» notification sound each time you make a new sale!

Posee y controla los datos de tu tienda – siempre

With WooCommerce, your data belongs to you. Always.

If you opt to share usage data with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store.

Unlike hosted ecommerce solutions, WooCommerce store data is future-proof; you’re free to export all your content and take your site to any platform you choose. No restrictions.

Por qué los desarrolladores eligen (y les encanta) WooCommerce

Developers can use WooCommerce to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions.

  • Leverage hooks and filters to modify or create functionality.
  • Integrate virtually any service using a robust REST API and webhooks.
  • Diseña y crea bloques de contenido personalizados con React.
  • Inspect and modify any aspect of the core plugin code.
  • Speed up development with a lightning-fast CLI.

La plataforma central se prueba de forma rigurosa y frecuente con el apoyo de un equipo de desarrollo dedicado que trabaja en distintas zonas horarias. La documentación completa se actualiza con cada versión, lo que te permite crear exactamente la tienda que necesitas.

Sé parte de una comunidad internacional creciente

WooCommerce has a large, passionate community dedicated to helping merchants succeed – and it’s growing fast.

There are WooCommerce Meetups in locations around the world that you can attend for free and even get involved in running. These events are a great way to learn from others, share your expertise, and connect with like-minded folks.

WooCommerce también está presente normalmente en los WordCamps de todo el mundo. Nos encantaría verte allí.

Contribuye y traduce

Automattic, la empresa creadora de WordPress.com y Jetpack, es la encargada del desarrollo y soporte de WooCommerce. También contamos con la ayuda de una gran cantidad de colaboradores independientes, y sigue habiendo espacio para muchos más. Dirígete al repositorio de GitHub de WooCommerce para ver cómo puedes colaborar.

WooCommerce se ha traducido a varios idiomas, incluidos el danés, el ucraniano y el persa. Ayúdanos a mejorar la traducción de WooCommerce añadiendo tu configuración regional: visita translate.wordpress.org.

Connection to WooCommerce.com

You can connect your store to WooCommerce.com to manage your subscriptions on WooCommerce Marketplace and receive product updates without leaving WordPress admin. Connection also enables installation of purchased products right from WooCommerce.com and streamlines access to technical support. If you’d like to learn about what data is gathered and how it is used, please refer to our Privacy Policy.

Capturas

Instalación

Requisitos mínimos

  • PHP 7.4 or greater is required (PHP 8.0 or greater is recommended)
  • MySQL 5.6 or greater, OR MariaDB version 10.1 or greater, is required

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Instalación automática

La instalación automática es la opción más sencilla, ya que WordPress gestiona las transferencias de archivos y no tendrás que salir de tu navegador web. Para hacer una instalación automática de WooCommerce, accede a tu escritorio de WordPress, ve al menú de plugins y haz clic en «Añadir nuevo».

En el campo de búsqueda teclea «WooCommerce» y haz clic en «Buscar plugins». Una vez que nos hayas encontrado, puedes ver los detalles, como la versión, la clasificación y la descripción. ¡Lo más importante, por supuesto, es que puedas instalarlo! Haz clic en «Instalar ahora» y WordPress se encargará de ello.

Instalación manual

El método de instalación manual pasa por descargar el plugin WooCommerce y subirlo a tu servidor mediante tu aplicación FTP favorita. El codex de WordPress tiene instrucciones de cómo se hace.

Actualizaciones

Las actualizaciones automáticas deberían funcionar sin problemas, pero aún así te recomendamos que hagas una copia de seguridad de tu sitio.

Si por algún motivo tienes problemas con las páginas de tienda/categoría después de actualizar, solo tienes que forzar los enlaces permanentes yendo a WordPress > Ajustes > Enlaces permanentes y pulsando en «Guardar». Esto debería devolver las cosas a la normalidad.

Datos de ejemplo

WooCommerce comes with some sample data you can use to see how products look; import sample_products.xml via the WordPress importer. You can also use the core CSV importer or our CSV Import Suite extension to import sample_products.csv

Preguntas frecuentes

¿Dónde puedo encontrar documentación y guías de uso de WooCommerce?

For help setting up and configuring WooCommerce, please refer to Getting Started and the New WooCommerce Store Owner Guide.

For extending or theming WooCommerce, see our documentation, as well as the Plugin Developer Best Practices.

¿Dónde puedo obtener ayuda o hablar con otros usuarios sobre el núcleo de WooCommerce?

If you get stuck, you can ask for help in the WooCommerce Support Forum by following these guidelines, reach out via the WooCommerce Community Slack, or post in the WooCommerce Community group on Facebook.

Where can I get help for extensions I have purchased from the WooCommerce Marketplace?

For assistance with paid extensions from the WooCommerce Marketplace: first, review our self-service troubleshooting guide. If the problem persists, kindly log a support ticket via our helpdesk. Our dedicated Happiness Engineers aim to respond within 24 hours.

I’m having trouble logging in to WooCommerce.com – what now?

First, troubleshoot common login issues using this helpful step-by-step guide. Still not working? Get in touch with us.

¿Funcionará WooCommerce con mi tema?

Yes! WooCommerce will work with any theme but may require some additional styling. If you’re looking for a theme featuring deep WooCommerce integration, we recommend Storefront.

¿Cómo actualizo WooCommerce?

We have a detailed guide on How To Update WooCommerce.

Mi sitio está roto – ¿qué hago?

Start by diagnosing the issue using our helpful troubleshooting guide.

Si has detectado el error después de actualizar un tema o plugin, es posible que haya problemas de compatibilidad entre ellos y WooCommerce. Si el problema apareció después de actualizar WooCommerce, es posible que haya un conflicto entre WooCommerce y un tema o plugin obsoletos.

In both instances, we recommend running a conflict test using Health Check (which allows you to disable themes and plugins without affecting your visitors) or troubleshooting the issue using a staging site.

¿Dónde puedo informar de fallos?

Informa de los errores en el repositorio de GitHub de WooCommerce. También puedes informarnos a través del foro de soporte. Busca el error en los foros para asegurarte de que no se haya informado ya de él.

¿Dónde puedo solicitar nuevas características, temas y extensiones?

Request new features and extensions and vote on existing suggestions on our official feature request board. Our Product teams regularly review requests and consider them valuable for product planning.

¡WooCommerce es alucinante! ¿Puedo contribuir?

¡Sí, puedes! Únete a nuestro repositorio en GitHub y sigue el blog de desarrollo para estar al día de todo lo que pasa en el proyecto.

¿Dónde puedo encontrar la documentación de la API REST?

Amplia documentación sobre la API REST de WooCommerce disponible en GitHub.

Mi pregunta no está en esta lista. ¿Dónde puedo encontrar más respuestas?

Check out Frequently Asked Questions for more.

Reseñas

21 de marzo de 2025
I am shocked at how many people rate this plugin so highly as you cannot customize it at all.The amount of plugins i have tried to get around this is beyond frustrating and for that reason alone I cannot recommend this plugin whatsoever.Either people have built shocking online stores or I am missing something as the my account form template does NOT even allow for a business name, SO the only client they allow you to deal with is a private person, so gear up for small business only!! help this make sense to me….Nothing works with this plugin and there is zero customizing so this is a shocking plugin that I haven’t even been able to utilize as I cannot do anything with it.Anyone know what can edit their templates maybe ill change this opinion but for now im off to try other alternatives such as ecommerce as I hear that rates highly. STAY AWAY and save yourself hours upon hours of frustration.
20 de marzo de 2025 1 respuesta
Having moved from shopify, woo delivers great freedom. That said it also lacks some basic features you would expect from a mature product. Much of this is around post purchase order management.Creating new orders for an existing client – it doesnt always grab their billing and shipping details which is annoying – never had that issue with shopify. Also editing orders is annoying how it extracts tax component so you need to guess total amount when editing an order if a client wants to change anything. Also if you need to add any products or make a change that needs additional payment, woo is unable to send a payment link along with order update email. Again shopify does this out of the box with ease. and lastly plugins – a necessary evil – each plugin adds a slow down to admin, which has now slowed basic product and order changes right down to a click and wait experience. Again this impact is not seen with shopify, so woo needs to implement standards or a structure that will eliminate this. It does sadden me as I see woo as a superior product, but shopify is pulling away in admin functionality.
19 de marzo de 2025 1 respuesta
I’m still building my WooCommerce website and it’s under construction, but I love its well-considered functionality and flexibility. I can’t believe it’s free to start. The resources are very helpful and their support is great! Love it!
Leer todas las 4.451 reseñas

Registro de cambios

9.7.1 2025-03-04

WooCommerce

  • Fix – Remove decodeEntities from the product name used on cart & checkout #56048
  • Fix – Improved shortcode cart and checkout coupon notices by appending elements instead of text. #56047
  • Update – Replaced concatenated string-based HTML elements in JS with createElement(). #56047

See changelog for all versions.