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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Por Google
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Descripción

Site Kit es el plugin de WordPress oficial de Google para obtener información sobre cómo las personas encuentran y usan tu sitio. Site Kit es la solución integral para implementar, administrar y obtener información de herramientas críticas de Google para que el sitio tenga éxito en la web. Proporciona información actualizada y autorizada de múltiples productos de Google directamente en el Escritorio de WordPress para un fácil acceso, todo de forma gratuita.

Brindando lo mejor de las herramientas de Google a WordPress

Site Kit incluye características potentes que hacen que el uso de estos productos de Google sea perfecto y flexible:

  • Estadísticas fáciles de entender directamente en tu Escritorio de WordPress
  • Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
  • Configuración rápida para múltiples herramientas de Google sin tener que editar el código fuente de tu sitio
  • Métricas de tu sitio completo y para entradas individuales
  • Fácil de gestionar con permisos específicos para WordPress y los diferentes productos de Google

Herramientas de Google compatibles

Site Kit muestra métricas clave e información de diferentes productos de Google:

  • Search Console: Comprende cómo Google Search descubre y muestra tus páginas en Google Search. Haz un seguimiento de cuántas personas vieron tu sitio en los resultados de búsqueda y qué consulta usaron para buscarlo.
  • Analytics: Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos que has establecido para que completen tus usuarios.
  • AdSense: Mantén un registro de cuánto estás ganando con tu sitio.
  • PageSpeed Insights: Mira cómo funcionan tus páginas en comparación con otros sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed ​​Insights.
  • Tag Manager: Usa Site Kit para configurar fácilmente Tag Manager, no es necesario editar código. Luego, gestiona tus etiquetas en Tag Manager.

Instalación

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Instalación desde WordPress

  1. Visita Plugins > Añadir nuevo.
  2. Busca Site Kit by Google.
  3. Instala y activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Instalación manual

  1. Sube toda la carpeta google-site-kit al directorio /wp-content/plugins/.
  2. Visita Plugins.
  3. Activa el plugin Site Kit by Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar su propia cuenta de Google.

Después de la activación

  1. Visita el nuevo menú de Site Kit.
  2. Sigue las instrucciones en el asistente de configuración.
  3. Ve al escritorio principal de Site Kit el cual muestra las métricas clave desde Search Console.
  4. Conecta herramientas adicionales de Google en Site Kit > Ajustes. Aprende más sobre qué herramientas son las adecuadas para ti.

Preguntas frecuentes

Para más información, visita el sitio oficial de Site Kit.

¿Site Kit es gratis?

El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas estándar (si corresponde) para esos productos.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Reseñas

Mi crea problemi con la gestione del sito

5 de junio de 2025 2 respuestas
Dall’ultimo aggiornamento non riesco più a gestire gli articoli con un account sul sito. Lo posso fare solo con l’account di amministratore e non come editore. E’ frustrante. Se disattivo il plugin allora funziona ma non vedo i banner di adsense

Slower site and more bot traffic

2 de junio de 2025 3 respuestas
So it seems like when I’ve added this to my websites, first, it makes the website slower, and second, I seem to get a lot more bot traffic, and that was not intended. Also, the bot traffic does not come from Google; it seems that a lot of it comes from elsewhere. Not only that, I do have customer complaints because now their own websites are showing them ads for other companies similar to theirs. Based on that, I am no longer using Google Analytics on my website and am running my own open-source analytics. The main thing I need to track is how many times people click a certain link on the webpage, where they leave the website, and where they land on the website from. Tracking sales is hard because you’d have to know your customer base and build rapport based on their orders. Google does help with that, but it does not fully guarantee or provide complete access to the system. Based on that, it seems that paying for any service from Google for analytics purposes only works if you fully integrate with Google’s ecosystem. The problem with that is it reveals customer data to Google data that your customers often don’t realize is being shared.

Google Site Kit Review: Easy Analytics for WordPress?

25 de mayo de 2025 1 respuesta
Yes! Google Site Kit Simplifies WordPress Analytics & More Google Site Kit is a must-have plugin for WordPress users who want seamless integration with Google’s tools like Analytics, Search Console, AdSense, and PageSpeed Insights—all in one dashboard. Its user-friendly setup lets you connect your site in minutes without coding, making it perfect for beginners. Key Benefits:✔ All-in-One Dashboard – Monitor traffic, search performance, and ads in one place.✔ Easy Setup – No manual code embedding; connects with a few clicks.✔ Accurate Data – Direct integration ensures reliable stats.✔ Mobile-Friendly – Check insights on the go. While advanced users might prefer standalone tools, Site Kit is ideal for hassle-free monitoring. Verdict: 4.5/5 – A time-saving essential for WordPress!

Makes the site too slow.

21 de mayo de 2025 3 respuestas
When turn on this, LCP rose up to 8.4 secs.!! When turn off, LCP bacame 2.4 secs. Can not keep using. Not suitable for me.

Exellente plugin

19 de mayo de 2025 1 respuesta
Eu gosto muito desse plugin ele ajuda e simplifica muito a vida de quem implementar sites, lojas e portais WordPress, tanto para o administrador como para o cliente ter uma acesso simplificado das estatísticas de acesso do site, também a integração de soluções Google como o Tag manager, AdSense ou Adwords é top de mais.
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Colaboradores y desarrolladores

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» es un software de código abierto. Las siguientes personas han colaborado con este plugin.

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Registro de cambios

1.155.0

Enhanced

  • Redesign the Enhanced Measurement Banner with the new Middle SVG and In Progress Banner states. See #10813.
  • Refactor Setup CTA Widgets which use the new «Top SVG» Banner component variation. See #10716.
  • Update the Consent Mode, Ads Setup, and Reader Revenue Manager banner images. See #10715.
  • Update the Setup CTAs to use a different/consistent image style. See #10714.
  • Remove the rrmModule feature flag. See #10677.
  • Refactor AudienceSegmentationIntroductoryOverlayNotification to use the new notifications infrastructure. See #10391.
  • Enhance the loading performance of the Audiences Widget by refining the data fetching logic. See #9982.
  • Update references to Google Analytics «conversions» to use the new «key events» terminology across the plugin. See #9463.
  • Refactor Audience Segmentation / FPM Setup Success Subtle Notifications to use a new «on demand» notification. See #9453.

Fixed

  • Fix bug that could cause auth setup banners to be interrupted by another notification. See #10903.
  • Update the key metrics setup banner to continue showing the progress state in the CTA button until the next page loads. See #10721.

See changelog for all versions.

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Valoraciones

4.2 out of 5 stars.

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