TikTok for WooCommerce makes it easy to get your business in front of billions of highly engaged consumers. These users aren’t just browsing — they’re buying; as referenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customer.
With TikTok for WooCommerce, you can seamlessly run Smart Performance Campaigns, sync your product catalog, and showcase and sell directly through in-feed videos, LIVEs, and the Store Page.
TikTok for WooCommerce Features
Seamlessly add TikTok to your WooCommerce store and:
– Shorten the buyer journey and improve conversion by selling directly via TikTok Shop. Product discovery, product details, checkout, and post-payment activity are powered and performed all within the TikTok App.
– Install the TikTok Pixel in 1-click to measure the performance of your ads. Then, automatically sync your product catalog and create ads that instantly connect shoppers with what they want to buy.
– Build TikTok-style videos in minutes. Simply upload product images or videos.
Product Status Page
Real-time updates and information about the status of your products
– Easily fix catalog issues
– Edits will automatically re-sync to TikTok Shop
Automatically sync your WooCommerce product catalog to TikTok in minutes
– Always up-to-date
– Unlock catalog based ad formats
– Promote your products to the right potential customers
Ad Campaign Creation
Help potential customers find your products by creating ads without leaving your WordPress dashboard
– Use your existing catalog pictures to create catchy videos
– With automatic targeting, your ads reach the right audience
Advanced TikTok Pixel
Maximize your advertising efforts by installing the TikTok Pixel on your website
– One click, no developer needed
– Automatically updates
– Leverages advanced matching to maximize your return on ad spend
TikTok Shop vs. TikTok Marketing
TikTok Shop is a one-stop ecommerce solution that enables TikTok users to discover and purchase the products they love without ever leaving the platform.
– Showcase and sell products directly on TikTok through in-feed videos, LIVEs and the store page
– Manage orders
– Creator collaboration at scale
TikTok Marketing enables merchants to drive traffic to their own websites and spread brand awareness.
– Manage ad campaigns
– Create in-feed ads
– Drive traffic to your website and spread awareness about your brand
Both can be managed using the TikTok for WooCommerce integration.
Discover TikTok Shop, TikTok for WooCommerce’s newest feature
We’ve recently enhanced the plug-in to seamlessly sync your e-commerce store to showcase and sell products on TikTok Shop. Take your sales strategy to the next level with a seamless, in-app shopping experience for your customers.
- Seamless Shopping Experience: Viewers make purchases directly within TikTok. It’s a frictionless experience that increases checkout rates and turns viewers into loyal customers.
- More Data Visibility: With all-in-app experience, you’ll have complete access to accurate store performance. Track traffic, conversion rates, transaction data, and learn everything about your customers with TikTok Shop’s data dashboards.
- Creator Collaboration at Scale: Get access to TikTok Shop’s Affiliate Program , which enables you to easily partner with creators and grow your business.
Launch ad campaigns in just a few minutes
All ad campaigns created within the plug-in are now Smart Performance Campaigns (SPC) allowing you to:
– Simplify campaign creation: All you need is a budget, country, optimization event, and video/images to get started!
– Automatically Target: Automated targeting relies on machine learning to automatically find your ideal audience on TikTok.
– See Strong Performance Results: Let TikTok do the heavy lifting for you and reduce campaign creation time while maximizing conversion performance.
– Reduce Campaign Management: Amongst surveyed advertisers, Smart Performance Campaigns campaigns saw a 37% increase in ad shelf life compared to manual campaigns.
Ready to go? Let’s get started!
- Download and add TikTok for WooCommerce to your WooCommerce store.
- Under the marketing sidebar menu in your admin dashboard, select TikTok.
- For WooCommerce versions 6.5 or greater, the marketing sidebar menu may not appear by default.
- Navigate to WooCommerce > settings > advanced >features
- Un-check the “Navigation” option and save changes
- You should now see TikTok under the “Marketing” tab and initiative your setup.
- Follow the prompts to complete set-up and create or connect your TikTok accounts.
- For Marketing:
- Sign-in or create a new TikTok account
- Authorize WooCommerce to connect with TikTok for Business
- Connect your existing Business Center
- Install the pixel and activate Advanced Matching for optimized tracking
- Sync your product catalog
- Add your billing & payment info to test your first campaign (and don’t miss our $200 ad credit!)
- View detailed instructions (instructions)
- For TikTok Shop:
- Sign-in or create a new TikTok account
- Authorize WooCommerce to connect with a new or existing TikTok for Business
- Connect TikTok for Business to TikTok Shop
- Upload the necessary documentation for your business
- Enter the warehouse information for your business
- Sync your product catalog
- View detailed instructions
- Learn more about creative best practices for TikTok
- Seek additional creative support via our Marketing Partner Program creative partners
- Get inspiration from other small businesses who have found success on TikTok
Need help with installation?
Submit a customer support ticket here .
What does TikTok for WooCommerce enable?
With the TikTok channel setup you will have:
– Easy TikTok For Business, TikTok Shop, and Ad accounts set-up
– Pixel installed in one click
– Automatic catalog sync
Do I need to have a TikTok account?
- You will need to connect a new or existing TikTok account.
Is the TikTok Shop feature available for any merchants?
- Both new and existing TikTok Shop sellers can seamlessly connect to TikTok Shop with the TikTok for WooCommerce integration by creating a new account or logging in with their existing TikTok Shop account.
What documentation is required to register for TikTok Shop?
- For an individual seller: A US issued passport or driver’s license.
- For a corporation: Scanned copy of your business registration document and a US issued passport or driver’s license of a stakeholder.
What events does the TikTok Pixel for WooCommerce support?
- The pixel automatically installed during the TikTok channel set-up supports View Content, Start Checkout, Add-to-Cart, and Purchase.
When will my Shop become live?
- After finishing the onboarding steps, TikTok Shop will review your application and documents. Once approved, your products are automatically synced to your TikTok Shop catalog and you may start sales.
How do I cancel, manage returns, or refund orders in WooCommerce?
- Order Cancellations, returns, and refunds can only be managed in Seller Center . Please log into your Seller Center account to manage cancellations, returns and refunds.
What is Advanced Matching?
- Advanced Matching is an enhancement to the TikTok Pixel. It allows you to send privacy-safe hashed customer information (email addresses and phone numbers) to increase the match rate between TikTok ad clicks, views, and conversions on your website.
Why am I not seeing TikTok in my WordPress Admin?
- Navigate to WooCommerce > Settings > Advanced > Features, un-check the “Navigation” option, and save the changes. You should now see “TikTok” under the “Marketing” tab.
How can I create ads on TikTok?
- You may create ads on TikTok Ads Manager and, or via our TikTok integration (for a conversion campaign). For access to all other campaign objective types (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here .
Are there any prerequisites before ads creation?
- You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click here (https://ads.tiktok.com/help/article?aid=14122). For more details on accepted payment methods, please click here .
Will I be able to see all campaigns implemented via the TikTok for WooCommerce integration on TikTok Ads Manager?
- You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account.
Which product categories are allowed for advertising?
- Click here for a detailed overview of product category restrictions in our advertising.
Colaboradores y desarrolladores
«TikTok» es un software de código abierto. Las siguientes personas han colaborado con este plugin.Colaboradores
Registro de cambios
2023-8-09 – version 1.1.6
* Update – always send server to server events for non-plugin pixels
* Fix – compatibility issue with Elementor plug-in
2023-8-02 – version 1.1.5
* Fix – TikTok shop order table formatting
2023-7-24 – version 1.1.4
* Update – migrated to consolidated events API
* Update – migrated to TBP V2 disconnect API
* Fix – type error for TikTok shop order table
2023-7-20 – version 1.1.3
* Add – enabled 3PL for TikTok Shop integration
2023-6-29 – version 1.1.2
* Add – Server to server pixel event tracking optimizations
2023-6-07 – version 1.1.1
* Add – Declare compatibility with High Performance Order Storage
2023-5-25 – version 1.1.0
* Add – Enable variable products and variations to sync to TikTok catalog
* Add – Enable pixel to support variable products and variations
2023-3-15 – version 1.0.16
* Add – WooCommerce Onboarding task asking users to connect to TikTok
* Update – Setup improvement to allow connection of existing pixels
2023-1-17 – version 1.0.15
* Fix – type conversion when outputting pixel data
2023-1-12 – version 1.0.14
* Update – enhancements to launch page content
* Fix – updates activation logic when WooCommerce is not installed
* Tweak – updates to post-setup page and backend optimizations
2022-12-8 – version 1.0.13
* Fix – Avoid fatal errors when WooCommerce is not installed
2022-11-29 – version 1.0.12
* Update – TTCLID enabled for improved pixel attribution
* Update – Support for up to 10 product images
* Tweak – Product sync improvement to support trash, untrash and deleted products
* Fix – Fix for disconnecting and uninstall logic
* Update – Support for Events API debugging
2022-11-08 – version 1.0.11
* Update – Product sync improvement for inventory and orders
* Update – Onboarding improvement to improve catalog syncing functionality
2022-10-20 – version 1.0.10
* Update – Content ID mapping for pixel and catalog
* Update – Onboarding Improvement for address entry
* Tweak – Improvement to redirect url logic for website URL changes
2022-09-29 – version 1.0.9
* Update – Overview page banner update for campaign support
* Fix – Update to Woo header value to fix paid upgrade bug
* Fix – Log version number for action scheduler product syncing
2022-09-16 – version 1.0.8
* Update – Enable scheduled product sync for better performance
* Update – Onboarding improvements for ad account setup
* Tweak – Update event tracking for launch and post-setup page
2022-08-10 – version 1.0.7
* Fix – Performance issue related to catalog syncing and signal tracking
* Tweak – Remove admin notice for file error
2022-08-03 – version 1.0.6
* Update – Admin notice for file error fix
2022-07-25 – version 1.0.5
* Fix – Disconnection on upgrade error
2022-07-18 – version 1.0.4
* Fix – Catalog syncing issues
* Tweak – Show launch page when Ad Blocker is enabled
* Tweak – Updated signal and event tracking
2022-06-29 – version 1.0.3
* Tweak – Updated signal and event tracking
2022-06-15 – version 1.0.2
* Fix – Update Pixel Event instrumentation to fire correctly
2022-05-24 – version 1.0.1
* Fix – Installation errors
2022-04-15 – version 1.0.0
* Initial release