Title: Schema Guru
Author: kumbhdesign
Published: <strong>1 de noviembre de 2025</strong>
Last modified: 8 de octubre de 2026

---

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# Schema Guru

 Por [kumbhdesign](https://profiles.wordpress.org/jayeshallah/)

[Descargar](https://downloads.wordpress.org/plugin/schema-guru.1.1.1.zip)

 * [Detalles](https://ve.wordpress.org/plugins/schema-guru/#description)
 * [Valoraciones](https://ve.wordpress.org/plugins/schema-guru/#reviews)
 *  [Instalación](https://ve.wordpress.org/plugins/schema-guru/#installation)
 * [Desarrollo](https://ve.wordpress.org/plugins/schema-guru/#developers)

 [Soporte](https://wordpress.org/support/plugin/schema-guru/)

## Descripción

**Schema Guru** is a WordPress structured data and schema plugin that outputs JSON-
LD markup based on Schema.org guidelines. It helps search engines understand your
website, organization, business, posts, pages, products, services, events, FAQs,
and other supported content types.

You can assign schema types globally or on a per-post/page basis. No coding is required.

**Features:**
 – Supports multiple schema types: – LocalBusiness and Organization–
WebSite and WebPage – Service – Product – Restaurant – Article / BlogPosting / NewsArticle–
JobPosting – Event – Recipe – CreativeWork – SoftwareApplication – Review / rating
data where valid values are supplied – FAQPage – BreadcrumbList – Post/page-specific
schema fields using a custom meta box – Global organization and local-business settings–
Schema Guru dashboard with local schema coverage and setup status – Built-in SEO
Analyzer for posts and pages – Editable SEO title, meta description, focus keyword,
and canonical URL – Smart WordPress defaults for SEO title and description – Reads
supported SEO metadata from Rank Math, Yoast SEO, All in One SEO, and SEOPress as
editable defaults – Reads saved Elementor and relevant ACF content for local content
analysis and description fallback – Company logo selector using the WordPress Media
Library – Structured opening hours with multiple day/time ranges – Social profile
settings – JSON-LD output using WordPress JSON encoding – Human-readable pretty-
formatted JSON-LD in page source – Sanitized settings, capability checks, nonce 
verification, and schema-type allowlists – Lightweight local analysis with no visitor
tracking – Optional OpenAI-powered AI Assistant with BYOK API key – AI suggestions
for SEO title, meta description, focus keyword, schema type, and supported schema
fields – Five-step setup wizard for common configuration – Roboto-first typography
across Schema Guru admin interfaces

**What is Schema Guru?**
 Schema markup is structured data that helps search engines
understand what a webpage is about. Depending on the page and the available data,
valid structured data may make a page eligible for supported rich-result experiences
in search engines.

Schema Guru helps you add this information without manually writing JSON-LD code.

**What is a Rich Snippet?**
 When any search engine like Google, Yahoo, or Bing 
crawls your webpage and finds proper information in the right structure, such as
organization or local business name, address, phone, page meta description like 
title, about page description, FAQ info, product photos, star ratings, or offers
information, it automatically generates a special search result display called a
Rich Snippet.

**Why Rich Snippet?**
 A good-looking webpage needs the right Rich Snippet data 
in the background code to get SEO mileage. Here is Google’s free tool to check the
rich results of your page. A JSON-LD structured rich result helps a lot in ranking
your page content in Google or any search engine to appear first.

**Supported Schema Types**
 Schema Guru supports core website entities such as Organization,
LocalBusiness, WebSite, and WebPage, together with page-specific types such as Service,
Event, Restaurant, Product, Article, JobPosting, CreativeWork, BlogPosting, NewsArticle,
Recipe, FAQPage, Review, and SoftwareApplication.

**SEO Plugin Data Import**
 If a supported SEO plugin is active, Schema Guru can
read available SEO metadata from Rank Math, Yoast SEO, All in One SEO, and SEOPress
and use it as editable defaults. Schema Guru does not write into those plugins. 
Values manually saved in Schema Guru remain the highest priority.

**Smart SEO Defaults**
 When no Schema Guru value or supported SEO-plugin value 
is available, Schema Guru can use WordPress information such as the page/post title,
site name, excerpt, content, and site tagline to provide editable defaults. Saved
Elementor and relevant ACF content can also be used as a fallback for local analysis.

**SEO Analyzer**
 The post/page editor includes a local SEO Analyzer that checks
items such as SEO title, meta description, focus keyword usage, content length, 
canonical URL, and schema selection. The score is an editing aid and does not guarantee
search rankings or rich results.

**Business and Organization Settings**
 Schema Guru includes global fields for organization/
business information, company logo, address, contact information, geographic coordinates,
service area, opening hours, and social profiles. Opening hours can be entered as
repeatable day/time ranges and output as structured `OpeningHoursSpecification` 
data.

**JSON-LD Output**
 Schema Guru outputs structured data in JSON-LD format and uses
WordPress `wp_json_encode()` for encoding. JSON-LD is pretty-formatted in page source
for easier review and debugging.

**External AI Service (Optional)**
 When the AI Assistant is enabled and a user 
clicks Analyze Page with AI, Schema Guru sends the page title, URL, current SEO/
schema context, and a limited text extract of the page content to the OpenAI API
to generate suggestions. No AI request is made automatically. Use of this feature
requires your own OpenAI API key and is subject to OpenAI’s terms and privacy policy.
OpenAI Terms of Use: https://openai.com/policies/terms-of-use/ OpenAI Privacy Policy:
https://openai.com/policies/privacy-policy/

**Support**
 Support is available through the WordPress.org support forum for Schema
Guru.

### License

Schema Guru is licensed under the GPLv2 or later.

## Capturas

[⌊Five-step Schema Guru Setup Wizard for business details, identity, optional AI
configuration, and finishing setup.⌉⌊Five-step Schema Guru Setup Wizard for business
details, identity, optional AI configuration, and finishing setup.⌉[

Five-step Schema Guru Setup Wizard for business details, identity, optional AI configuration,
and finishing setup.

[⌊Schema Guru Dashboard showing schema coverage, schema type usage, configuration
status, and recently updated content.⌉⌊Schema Guru Dashboard showing schema coverage,
schema type usage, configuration status, and recently updated content.⌉[

Schema Guru Dashboard showing schema coverage, schema type usage, configuration 
status, and recently updated content.

[⌊Global organization and local-business settings, including business details, opening
hours, and social profiles.⌉⌊Global organization and local-business settings, including
business details, opening hours, and social profiles.⌉[

Global organization and local-business settings, including business details, opening
hours, and social profiles.

[⌊Post/page schema settings and SEO Analyzer within the WordPress editor.⌉⌊Post/
page schema settings and SEO Analyzer within the WordPress editor.⌉[

Post/page schema settings and SEO Analyzer within the WordPress editor.

[⌊Human-readable JSON-LD structured data generated in the page source.⌉⌊Human-readable
JSON-LD structured data generated in the page source.⌉[

Human-readable JSON-LD structured data generated in the page source.

[⌊Optional AI Assistant configuration with enable setting, AI model, and OpenAI 
API key field.⌉⌊Optional AI Assistant configuration with enable setting, AI model,
and OpenAI API key field.⌉[

Optional AI Assistant configuration with enable setting, AI model, and OpenAI API
key field.

## Instalación

 1. Upload the plugin files to the `/wp-content/plugins/schema-guru` directory, or 
    install the ZIP through **Plugins > Add New > Upload Plugin**.
 2. Activate **Schema Guru** through the Plugins screen in WordPress.
 3. Open **Schema Guru > Settings** to configure organization/business defaults.
 4. Edit a post or page to configure SEO and schema-specific fields in the Schema Guru
    meta box.
 5. Save or update the page. Schema Guru will output the applicable JSON-LD on the 
    front end.

## Preguntas frecuentes

### Do I need to know coding to use Schema Guru?

No. The plugin provides settings and post/page fields so you can configure structured
data without manually writing JSON-LD.

### Will this plugin slow down my site?

Schema Guru is designed to be lightweight. Its dashboard and SEO analysis use local
WordPress data and it does not add visitor tracking.

### Does this plugin add structured data automatically?

Yes. It can use global settings and post/page values to generate JSON-LD. You can
edit the available fields before publishing.

### Can I use multiple schema entities on the same page?

Schema Guru can output a connected graph containing core entities such as Organization,
WebSite, WebPage, and BreadcrumbList together with the selected page-specific schema
where applicable. The editor still uses one primary schema type for the page-specific
configuration.

### Does Schema Guru modify my SEO plugin?

No. It only reads supported values as editable defaults. It does not write into 
Rank Math, Yoast SEO, All in One SEO, or SEOPress.

### Does Schema Guru guarantee rich results or higher rankings?

No. Structured data can help search engines understand a page and may make eligible
content available for supported search features, but search engines decide whether
and how those features are displayed.

### How does the optional AI Assistant work, and does it save changes automatically?

Enable AI Assistant in Schema Guru settings and provide your own OpenAI API key.
When you request AI suggestions from a post or page editor, Schema Guru sends a 
limited extract of that page’s content and current SEO/schema context to OpenAI.
It can suggest an SEO title, meta description, focus keyword, schema type, and supported
schema fields. You can review and apply the suggestions; changes are not saved until
you save or update the WordPress post or page. AI requests are optional and may 
incur charges from OpenAI.

## Reseñas

No hay reseñas para este plugin.

## Colaboradores y desarrolladores

«Schema Guru» es un software de código abierto. Las siguientes personas han colaborado
con este plugin.

Colaboradores

 *   [ kumbhdesign ](https://profiles.wordpress.org/jayeshallah/)

[Traduce «Schema Guru» a tu idioma.](https://translate.wordpress.org/projects/wp-plugins/schema-guru)

### ¿Interesado en el desarrollo?

[Revisa el código](https://plugins.trac.wordpress.org/browser/schema-guru/) , echa
un vistazo al [repositorio SVN](https://plugins.svn.wordpress.org/schema-guru/) 
o suscríbete al [registro de desarrollo](https://plugins.trac.wordpress.org/log/schema-guru/)
por [RSS](https://plugins.trac.wordpress.org/log/schema-guru/?limit=100&mode=stop_on_copy&format=rss).

## Registro de cambios

#### 1.1.1

 * Added optional OpenAI-powered AI Assistant using a bring-your-own-key configuration.
 * Added user-triggered AI suggestions for SEO title, meta description, focus keyword,
   schema type, and supported schema fields.
 * AI suggestions never automatically overwrite saved Schema Guru or SEO-plugin 
   data.
 * Added server-side OpenAI requests through the WordPress HTTP API with nonce and
   capability checks.
 * Added support for SCHEMA_GURU_OPENAI_API_KEY / OPENAI_API_KEY so API secrets 
   can be kept outside the WordPress database.
 * Added a five-step setup wizard for common business, identity, and optional AI
   settings.
 * Added Roboto-first typography across Schema Guru admin interfaces.
 * Improved input sanitization, output escaping, validation, and compatibility for
   WordPress 7.x and PHP 7.4 through current PHP 8.x versions.
 * Changed SEO/AI page analysis to explicit click-only rendered-page analysis, allowing
   Elementor, ACF/SCF templates and other builder output to be read without recursively
   loading large post-meta trees.
 * Prevented full post-meta enumeration during editor loading to avoid memory exhaustion
   on builder-heavy pages.

#### 1.1.0

 * Added Schema Guru dashboard with local schema coverage, schema-type usage, recent
   updates, setup health, and SEO integration status.
 * Added built-in SEO Analyzer for posts and pages.
 * Added editable SEO title, meta description, focus keyword, canonical URL, and
   schema fields.
 * Added smart WordPress SEO defaults using the page/post title, site name, excerpt/
   content, and site tagline where appropriate.
 * Added editable SEO data imports from supported Rank Math, Yoast SEO, All in One
   SEO, and SEOPress metadata.
 * Added SEO analysis support for WordPress and page-builder content.
 * Added schema-type-aware admin fields and conditional controls for supported schema
   types.
 * Added improved Organization and Local Business settings with WordPress smart 
   defaults.
 * Added Media Library company-logo selection and preview.
 * Added structured opening hours with repeatable day/time ranges and 12/24-hour
   preference.
 * Added social profile settings and structured business information.
 * Improved Organization, WebSite, WebPage, BreadcrumbList, canonical, and main-
   entity graph output.
 * Added readable pretty-formatted JSON-LD output while retaining safe WordPress
   JSON encoding.
 * Improved sanitization, validation, escaping, nonce checks, capability checks,
   schema allowlists, and URL handling.
 * Improved compatibility with current WordPress and modern PHP versions.
 * Various dashboard, editor, performance, and stability improvements.

#### 1.0.0

 * Initial release of Schema Guru.
 * Added LocalBusiness, Service, Product, Article, JobPosting, Event, Recipe, SoftwareApplication,
   Review, and FAQPage schema support.
 * Added JSON-LD structured data output.

## Meta

 *  Version **1.1.1**
 *  Last updated **hace 1 semana**
 *  Active installations **Menos de 10**
 *  WordPress version ** 6.5 o superior **
 *  Tested up to **7.1.3**
 *  PHP version ** 7.4 o superior **
 *  Language
 * [English (US)](https://wordpress.org/plugins/schema-guru/)
 * Tags
 * [local business](https://ve.wordpress.org/plugins/tags/local-business/)[rich snippets](https://ve.wordpress.org/plugins/tags/rich-snippets/)
   [schema](https://ve.wordpress.org/plugins/tags/schema/)[seo](https://ve.wordpress.org/plugins/tags/seo/)
   [structured data](https://ve.wordpress.org/plugins/tags/structured-data/)
 *  [Vista avanzada](https://ve.wordpress.org/plugins/schema-guru/advanced/)

## Valoraciones

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/schema-guru/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/schema-guru/reviews/)

## Colaboradores

 *   [ kumbhdesign ](https://profiles.wordpress.org/jayeshallah/)

## Soporte

¿Tienes algo que decir? ¿Necesitas ayuda?

 [Ver el foro de soporte](https://wordpress.org/support/plugin/schema-guru/)