MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics



The MWB HubSpot for WooCommerce plugin is the easiest way to integrate your WooCommerce store with HubSpot. HubSpot enables you to grow your business better by turning visitors into leads, nurturing them into customers, and measuring your business growth.

With the MWB HubSpot for WooCommerce free plugin you can:

  • Sync your WooCommerce store data to HubSpot
  • Manage your customers and their orders in an easy-to-use CRM
  • Track and recover customers’ abandoned carts
  • Map WooCommerce order statuses to HubSpot deal stages in selected pipeline
  • Track sync logs easily to stay updated with every activity of the plugin
  • Create and send beautiful, responsive emails to your leads and customers
  • Build advertising campaigns on Facebook, Instagram, LinkedIn, and Google
  • Create insightful reports on your customers and orders to track the growth of your business


Download Now!!
Visit MWB HubSpot for WooCommerce documentation guide

What’s included in the MWB HubSpot for WooCommerce free WordPress plugin:


Get set up in minutes. Easily sync your historical and new WooCommerce store data with HubSpot to better manage your customers and their orders. Once your WooCommerce data is synced to HubSpot, you can easily track customers in HubSpot’s free CRM, segment contacts based upon their actions, automate marketing follow-ups to drive sales, and measure your store’s growth with advanced business analytics.


Sync all the data from your prospects and customers in WooCommerce to HubSpot CRM. HubSpot’s contact management records show you a tidy timeline of each contact’s activities, orders, and transactional information. You will have instant access to each contact’s abandoned cart details, orders, website activity, email interactions, and more.


Build segmented lists in HubSpot for leads, abandoned carts, customers, and more so you can communicate with each audience differently and effectively. You will be able to market to your customers based on the products they purchased, what they looked at on your website, the value of their orders, and other important data.


Drive more sales by pulling a list of contacts who added products to their carts, but did not finish checking out. See which products they abandoned and then send follow-up emails to remind them to check out.


While setting up or after setting up the plugin, you can select any pipeline of your CRM and map your WooCommerce order statuses with the respective deal stages through this integration. This will help you ensure that your orders move to right stage whenever their status changes at your store.


Build beautiful, responsive emails and personalize them based on your customers’ previous WooCommerce purchases with HubSpot’s easy-to-use, drag and drop email builder. Don’t want to have to design emails yourself? HubSpot comes with 20+ pre-designed templates so all you have to do is add your content and press send. All emails are automatically logged in HubSpot CRM and include reporting for opens and clicks so you can measure engagement.


Built-in analytics makes it easy to understand which sales and marketing efforts are most successful and which need improvement. Easily see how your online store is performing so you can optimize your customer experience and drive more sales.


With the sync log section, you can keep tabs on every activity happening with this HubSpot WooCommerce integration. All the API call records are logged in the log section so you can track every activity like a list created, a workflow built, or an error occurred.


Build Facebook, Instagram, LinkedIn, and Google advertising campaigns with precision. Easily track the ROI of each campaign and stop struggling to justify your paid ad spend.

Also check out the add-ons that help you extend the functionality of our integration:


Read the MWB HubSpot for WooCommerce documentation guides for easy-to-understand onboarding tips. If you need additional help with your onboarding or a customized implementation, learn about the MakeWebBetter HubSpot Onboarding plans.


Note “Hands-down the BEST support team I’ve ever interacted with. The plugins work great, and if you ever have any issues, the support staff is super responsive and helpful. I’ve recently completed a very complex integration with HubSpot utilizing the plugin… 5 stars and two thumbs up… world-class!” – Joe Peterson

Note “As a HubSpot agency, we’ve set up many eCommerce websites, and even more Inbound marketing campaigns. This plugin helps to bridge the gap between an online shop and the Inbound Methodology. Additionally, the implementation time is reduced by many hours. No question, this is one of the best investments we make for our eCom clients. Lower cost to implement, much faster Return on HubSpot Investment, and quicker time to market. It’s a win, win, win.
– MediaTown

If you don’t find the solution to your problem in our documentation, you can Contact us with your query.


  • Vista del carrito abandonado
  • Vista de los anuncios
  • Vista de los contactos
  • Vista del escritorio
  • Vista de marketing por correo electrónico
  • Vista de lista
  • Vista de los informes


Instalación automática

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of MWB HubSpot for WooCommerce, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type «MWB HubSpot for WooCommerce» and click Search Plugins. Once you’ve found our MWB HubSpot for WooCommerce plugin you can view details about it such as the point release, rating and description. Most importantly, of course, you can install it by simply clicking «Install Now».

Instalación manual

The manual installation method involves downloading our MWB HubSpot for WooCommerce and uploading it to your webserver via your favorite FTP application. The WordPress codex contains instructions on how to do this here.


Las actualizaciones automáticas deberían funcionar sin problemas, pero como siempre, asegúrate de hacer una copia de seguridad de tu sitio por si acaso.

Preguntas frecuentes

¿Qué hace el plugin?

The MWB HubSpot for WooCommerce plugin allows you to sync your WooCommerce data with HubSpot, so you can engage your online store’s visitors with targeted email marketing, automation, and ads. With the combined power of WooCommerce and HubSpot, this plugin gives you all the tools you need to grow your WooCommerce online store and delight your contacts and customers.

¿Qué es HubSpot?

HubSpot is an all-in-one growth platform that provides free CRM, marketing, sales, and customer service products to help you grow your business. 100,000+ websites in 100+ countries already use HubSpot to grow their businesses.

Who should use the MWB HubSpot for WooCommerce plugin?

This plugin is perfect for WooCommerce store owners who want to use a free CRM to track their leads, customers, and abandoned carts, send marketing emails, and access robust analytics to see how their store is performing.

Are coding skills needed to use the MWB HubSpot for WooCommerce plugin?

Not at all! The MWB HubSpot for WooCommerce plugin is easy to download and starts working seamlessly with your WordPress site right away.

¿Quién es MakeWebBetter?

MakeWebBetter is a premier HubSpot partner, experts in WooCommerce, and creator of this free plugin! They build, maintain, and optimize WooCommerce stores to help businesses grow better. To learn more about MakeWebBetter, visit their website.

Is there any way to make the synchronization faster for those who have 1000+ contacts?

If you have over 1000+ contacts, synchronization may take a while. You can connect with us for faster syncing.

Mi pregunta no está en la lista

Please visit the MakeWebBetter knowledge base for more detailed documentation and support.

What product data can I send over HubSpot through this plugin?

If you have the free HubSpot plan, you can sync Product Name, Product Image, Product Price, Product Description. And if you use a Marketing professional or enterprise plan, you can sync all the data included in the free plan along with the Product SKU and Product Image URL.


18 de enero de 2023 1 reply
We had an issue with this plugin and their support was very helpful in fixing it! They did a great job and were easy to work with.
29 de septiembre de 2022 1 reply
I did have issues with replacing the old HubSpot Woo plugin. Nitika and the rest of the team were amazing, they are very responsive and helpful and made sure the problem is solved and the new plugin is up and running successfully.
28 de abril de 2022 1 reply
We use MakeWebBetter for our online digital marketing course to integrate records from WooCommerce to HubSpot. The product has worked great. When we did notice an issue with how the product was logging information, support worked tirelessly on the issue to resolve it. And, this is for the free version of the product! We may in the future look to expand the capacity in which we use MakeWebBetter because of the ease of use and the fantastic service. Thanks, team!
22 de abril de 2022 1 reply
All data seamlessly added into Hubspot: clients, users, carts, history... You can then use Hubspot immediately and benefit from its features (emails, etc...) Installation very easy.
5 de abril de 2022 1 reply
We needed some customization done to the plugin to be able to pass specific info over to Hubspot, the support team helped out and we had what we needed very quickly!
Leer todas las 27 reseñas

Colaboradores y desarrolladores

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Registro de cambios

1.4.5 – Released on 17 March 2023

  • Fix – Minor Bug Fixes.

1.4.4 – Released on 31 Jan 2023

  • Fix – Redirect URI.

1.4.3 – Released on 19 Jan 2023

  • Fix – Update filter.

1.4.2 – Released on 17 Nov 2022

  • Fix – Minor Bug Fixes.

1.4.1 – Released on 10 Nov 2022

  • Fix – Minor Bug Fixes.

1.4.0 – Released on 07 Nov 2022

  • Added – New API endpoints.

1.3.3 – Released on 15 September 2022

  • Added – migration notice & subscribe us form.

1.3.2 – Released on 08 August 2022

  • Added – Update multi currency.

1.3.1 – Released on 02 June 2022

  • Fix – Minor Bug Fixes.

1.3.0 – Released on 14 April 2022

  • Added – Line item filter.

1.2.9 – Released on 17 March 2022

  • Fix – Minor Bug Fixes.

1.2.8 – Released on 31 Jan 2022

  • Added – Update Scopes.

1.2.7 – Released on 13 Jan 2022

  • Added – Deal Company association.

1.2.6 – Released on 06 Dec 2021

  • Fix – Newsletter Subscription Property issue.

1.2.5 – Released on 12 Nov 2021

  • Fix – Sync message issue.

1.2.4 – Released on 20 Oct 2021

  • Fix – Minor Bug Fixes.

1.2.3 – Released on 13 Sep 2021

  • Added – Content Part

1.2.2 – Released on 18 August 2021

  • Added – Fixed deal and contact association issue

1.2.1 – Released on 29 May 2021

  • Added – Bug Fixes.

1.2.0 – Released on 23 April 2021

  • Added – Historical Sync Data.

1.0.8 – Released on 23 April 2021

  • Fix – Creating Groups issue.

1.0.7 – Released on 06 April 2021

  • Fix – Authentication issue

1.0.6 – Released on 18 December 2020

  • Fix – Deal update issue


  • Fix – Bug Fixes.


  • Session issue and minor bugs


  • Seguimiento de envíos y resincronización de ofertas


  • Compatibilidad con multisitios


  • Corregida la sincronización de contactos


  • Versión inicial