Title: Site Kit by Google &#8211; Analytics, Search Console, AdSense, Speed
Author: Google
Published: <strong>31 de octubre de 2019</strong>
Last modified: 4 de mayo de 2026

---

Buscar plugins

![](https://ps.w.org/google-site-kit/assets/banner-772x250.png?rev=3141863)

![](https://ps.w.org/google-site-kit/assets/icon-256x256.png?rev=3141863)

# Site Kit by Google – Analytics, Search Console, AdSense, Speed

 Por [Google](https://profiles.wordpress.org/google/)

[Descargar](https://downloads.wordpress.org/plugin/google-site-kit.1.178.0.zip)

 * [Detalles](https://ve.wordpress.org/plugins/google-site-kit/#description)
 * [Valoraciones](https://ve.wordpress.org/plugins/google-site-kit/#reviews)
 *  [Instalación](https://ve.wordpress.org/plugins/google-site-kit/#installation)
 * [Desarrollo](https://ve.wordpress.org/plugins/google-site-kit/#developers)

 [Soporte](https://wordpress.org/support/plugin/google-site-kit/)

## Descripción

Site Kit es el plugin de WordPress oficial de Google para obtener información sobre
cómo las personas encuentran y usan tu sitio. Site Kit es la solución integral para
implementar, administrar y obtener información de herramientas críticas de Google
para que el sitio tenga éxito en la web. Proporciona información actualizada y autorizada
de múltiples productos de Google directamente en el Escritorio de WordPress para
un fácil acceso, todo de forma gratuita.

#### Brindando lo mejor de las herramientas de Google a WordPress

Site Kit incluye características potentes que hacen que el uso de estos productos
de Google sea perfecto y flexible:

 * Estadísticas fáciles de entender directamente en tu Escritorio de WordPress
 * Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
 * Configuración rápida para múltiples herramientas de Google sin tener que editar
   el código fuente de tu sitio
 * Métricas de tu sitio completo y para entradas individuales
 * Fácil de gestionar con permisos específicos para WordPress y los diferentes productos
   de Google

#### Herramientas de Google compatibles

Site Kit muestra métricas clave e información de diferentes productos de Google:

 * **Search Console:** Comprende cómo Google Search descubre y muestra tus páginas
   en Google Search. Haz un seguimiento de cuántas personas vieron tu sitio en los
   resultados de búsqueda y qué consulta usaron para buscarlo.
 * **Analytics:** Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos
   que has establecido para que completen tus usuarios.
 * **AdSense:** Mantén un registro de cuánto estás ganando con tu sitio.
 * **PageSpeed Insights:** Mira cómo funcionan tus páginas en comparación con otros
   sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed​​
   Insights.
 * **Tag Manager:** Usa Site Kit para configurar fácilmente Tag Manager, no es necesario
   editar código. Luego, gestiona tus etiquetas en Tag Manager.
 * **Sign in with Google:** Allows visitors to sign up and log in to your site with
   their existing Google account.
 * **Reader Revenue Manager:** Helps you grow, retain, and engage your site visitors
   via subscription, contribution, newsletters, surveys, and custom prompts.
 * **Ads:** Get customers and sell more with targeted traffic from Google Ads.

## Instalación

**Note**: Make sure that your website is live. If your website isn’t live yet, Site
Kit can’t show you any data.
 However, if you have a staging environment in addition
to your production site, Site Kit can display data from your production site in 
the staging environment. Learn how to use [Site Kit with a staging environment](https://sitekit.withgoogle.com/documentation/using-site-kit/staging/).

#### Instalación desde WordPress

 1. Visita **Plugins > Añadir nuevo**.
 2. Busca **Site Kit by Google**.
 3. Instala y activa el plugin Site Kit by Google.
 4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress,
    ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar
    su propia cuenta de Google.

#### Instalación manual

 1. Sube toda la carpeta `google-site-kit` al directorio `/wp-content/plugins/`.
 2. Visita **Plugins**.
 3. Activa el plugin Site Kit by Google.
 4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress,
    ten en cuenta que, para poder acceder al plugin, cada administrador debe conectar
    su propia cuenta de Google.

#### Después de la activación

 1. Visita el nuevo menú de **Site Kit**.
 2. Sigue las instrucciones en el asistente de configuración.
 3. Ve al escritorio principal de Site Kit el cual muestra las métricas clave desde
    Search Console.
 4. Conecta herramientas adicionales de Google en **Site Kit > Ajustes**. Aprende más
    sobre [qué herramientas son las adecuadas para ti](https://sitekit.withgoogle.com/documentation/getting-started/connecting-services/).

## Preguntas frecuentes

Para más información, visita el [sitio oficial de Site Kit](https://sitekit.withgoogle.com/documentation/).

### ¿Site Kit es gratis?

El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos
individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas
estándar (si corresponde) para esos productos.

### What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following
requirements:

 * WordPress version 5.2+
 * PHP version 7.4+
 * Modern browser – Internet Explorer is not supported
 * Is publicly accessible – it isn’t in maintenance mode, accessible only via password,
   or otherwise blocked
 * REST API is available – Site Kit must be able to communicate via REST API with
   Google services. To ensure that the REST API is available for your site, go to
   Tools > Site Health.

### Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to
begin to display in your dashboard. The “gathering data” message typically appears
when you’ve recently set up a Google service (i.e. just created a new Analytics 
account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch
with us on the [support forum](https://wordpress.org/support/plugin/google-site-kit/).

### Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account
and your site will need to be manually reviewed and approved for ads by the AdSense
team. Ads will not display until your account and site have been approved. [Check out this guide for more information about the approval process and timeline.](https://support.google.com/adsense/answer/76228)

You can check your approval status in Site Kit by going to **Settings > Connected
Services > AdSense** and clicking **Check your site status**. This link will direct
you to AdSense. If you see “Ready,” your account and site have been approved and
should be displaying ads. If you see “Getting ready…,” your account and site are
still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account
and site have been approved, but your site is still not showing ads, [contact the AdSense Help Center for assistance](https://support.google.com/adsense/#topic=3373519).

You can find more information on how Site Kit works with AdSense in our [Managing AdSense guide](https://sitekit.withgoogle.com/documentation/using-site-kit/managing-adsense/).

### Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent
requirements – including GDPR requirements – as described in [Google’s Terms of Service](https://policies.google.com/terms).

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics
module. This setting can be turned off in **Site Kit > Settings > Analytics > Anonymize
IP addresses**.

There are a number of third-party plugins that allow you to block Google Analytics,
Tag Manager, or AdSense from capturing data until a visitor to the site consents.
Some of these work natively with Site Kit by providing plugin-specific configurations.
You can find out more about these by visiting our [GDPR compliance and privacy page](https://sitekit.withgoogle.com/documentation/using-site-kit/gdpr-compliance-and-privacy/).

### Where can I get additional support?

Please create a new topic on our [WordPress.org support forum](https://wordpress.org/support/plugin/google-site-kit/).
Be sure to follow the [support forum guidelines](https://wordpress.org/support/guidelines/)
when posting.

## Reseñas

![](https://secure.gravatar.com/avatar/3254b8aa5d72029c4fd6a036f7f05dfed542673a8ff89994adf0d71712ea0d46?
s=60&d=retro&r=g)

### 󠀁[Google Data Simplified](https://wordpress.org/support/topic/google-data-simplified/)󠁿

 [claude11](https://profiles.wordpress.org/claude11/) 15 de mayo de 2026 1 respuesta

as someone who checks analytics way too much this plugin is a lifesaver lol all 
my google data right inside wp, no extra tabs needed. took me few tries to connect
everything bt been smooth ever since

![](https://secure.gravatar.com/avatar/f72464c968533b3878580c05425b79cab354b9a497914c30f0480820e41d8c0e?
s=60&d=retro&r=g)

### 󠀁[All Stats One Place](https://wordpress.org/support/topic/all-stats-one-place/)󠁿

 [luana345](https://profiles.wordpress.org/luana345/) 13 de mayo de 2026 1 respuesta

Analytics, Search Console, AdSense all in 1 dashboard?? Game changer fr!! Setup 
took like 2 mins n its literally by Google so u kno its legit. Cnt imagine managing
w/o it

![](https://secure.gravatar.com/avatar/6069f25083dcbc475a0db42e08bc7bcad3abe641650744b3457f17475867b594?
s=60&d=retro&r=g)

### 󠀁[Dreadful](https://wordpress.org/support/topic/dreadful-11/)󠁿

 [DashKitten](https://profiles.wordpress.org/dashkitten/) 12 de mayo de 2026 1 respuesta

Repeatedly asks me to reset the plugin in spite of having my Analytics details and
being part of the Yoast setup I use. I don’t have time to play detective and guess
what might be wrong where.

![](https://secure.gravatar.com/avatar/b042c3cf9ad256337d8de19f6d2996d8b0ad1121b840bf94726db79c363696f8?
s=60&d=retro&r=g)

### 󠀁[Stats made easy](https://wordpress.org/support/topic/stats-made-easy/)󠁿

 [malka22](https://profiles.wordpress.org/malka22/) 12 de mayo de 2026 1 respuesta

Site kit is great cz i can see my stats right on the dashboard. No more jumping 
between tabs to check clicks. Sometimes the UI is a bit laggy but it’s super handy
overall. thnx!

![](https://secure.gravatar.com/avatar/d1f3c3b5b687ea0432aeadcf3c3d9269974e13b16900edf0ee8d4daede074153?
s=60&d=retro&r=g)

### 󠀁[Nice stats, slow dashboard](https://wordpress.org/support/topic/nice-stats-slow-dashboard/)󠁿

 [coryhopper65](https://profiles.wordpress.org/coryhopper65/) 11 de mayo de 2026
1 respuesta

Love seeing my traffic in one place cz it saves time. But tbh it makes my backend
feel sluggish sometimes. Good for beginners but pro devs might find it a bit much.
Thnx anyway!

![](https://secure.gravatar.com/avatar/3a707b82770d35869dcbc9944d8c29d2fe6f76a728f2f3dad0dc8a09b2bb2952?
s=60&d=retro&r=g)

### 󠀁[Data in Dashboard](https://wordpress.org/support/topic/data-in-dashboard/)󠁿

 [brittney20](https://profiles.wordpress.org/brittney20/) 7 de mayo de 2026 1 respuesta

Rly love seeing my stats right in WP. It saves so much time cz I don’t have to login
to different sites for Analytics or Search Console. Easy setup & very useful. Thx
for this!

 [ Leer todas las 1.003 reseñas ](https://wordpress.org/support/plugin/google-site-kit/reviews/)

## Colaboradores y desarrolladores

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» es un software 
de código abierto. Las siguientes personas han colaborado con este plugin.

Colaboradores

 *   [ Google ](https://profiles.wordpress.org/google/)

«Site Kit by Google – Analytics, Search Console, AdSense, Speed» ha sido traducido
a 29 idiomas locales. Gracias a [los traductores](https://translate.wordpress.org/projects/wp-plugins/google-site-kit/contributors)
por sus contribuciones.

[Traduce «Site Kit by Google – Analytics, Search Console, AdSense, Speed» a tu idioma.](https://translate.wordpress.org/projects/wp-plugins/google-site-kit)

### ¿Interesado en el desarrollo?

[Revisa el código](https://plugins.trac.wordpress.org/browser/google-site-kit/) ,
echa un vistazo al [repositorio SVN](https://plugins.svn.wordpress.org/google-site-kit/)
o suscríbete al [registro de desarrollo](https://plugins.trac.wordpress.org/log/google-site-kit/)
por [RSS](https://plugins.trac.wordpress.org/log/google-site-kit/?limit=100&mode=stop_on_copy&format=rss).

## Registro de cambios

#### 1.178.0

**Enhanced**

 * Improve copy in enhanced conversions notifications for Ads. See [#12535](https://github.com/google/site-kit-wp/issues/12535).
 * Improve copy in enhanced conversions notifications for Analytics. See [#12534](https://github.com/google/site-kit-wp/issues/12534).
 * Add the `pdfGeneration` feature flag for the upcoming feature. See [#12506](https://github.com/google/site-kit-wp/issues/12506).
 * Fix the browser back button on the Key Metrics setup screen, which does not navigate
   back to the Analytics setup screen. See [#12503](https://github.com/google/site-kit-wp/issues/12503).
 * Update the dashboard’s Welcome modal for mobile viewports. See [#12462](https://github.com/google/site-kit-wp/issues/12462).
 * Add the new Site Goals section. See [#12423](https://github.com/google/site-kit-wp/issues/12423).
 * Improve enhanced conversion tracking for Easy Digital Downloads to include additional
   details. See [#11743](https://github.com/google/site-kit-wp/issues/11743).
 * Update «Customize settings» link after Sign in with Google setup. See [#11666](https://github.com/google/site-kit-wp/issues/11666).
 * Remove Ads Conversion ID entirely from Analytics module. See [#11303](https://github.com/google/site-kit-wp/issues/11303).

**Changed**

 * Upgrade WordPress packages and TypeScript versions. See [#12058](https://github.com/google/site-kit-wp/issues/12058).

**Fixed**

 * Prevent overlay notifications from appearing when the dashboard tour is active.
   See [#12478](https://github.com/google/site-kit-wp/issues/12478).
 * Fix Welcome Modal reappearing after dismissing and resubmitting Key Metrics answers.
   Props anishesg. See [#12477](https://github.com/google/site-kit-wp/issues/12477).

[See changelog for all versions](https://raw.githubusercontent.com/google/site-kit-wp/main/changelog.txt).

## Meta

 *  Version **1.178.0**
 *  Last updated **hace 2 semanas**
 *  Active installations **+5 millones**
 *  WordPress version ** 5.2 o superior **
 *  Tested up to **7.0**
 *  PHP version ** 7.4 o superior **
 *  Languages
 * [Chinese (China)](https://cn.wordpress.org/plugins/google-site-kit/), [Czech](https://cs.wordpress.org/plugins/google-site-kit/),
   [Danish](https://da.wordpress.org/plugins/google-site-kit/), [Dutch](https://nl.wordpress.org/plugins/google-site-kit/),
   [English (South Africa)](https://en-za.wordpress.org/plugins/google-site-kit/),
   [English (US)](https://wordpress.org/plugins/google-site-kit/), [French (France)](https://fr.wordpress.org/plugins/google-site-kit/),
   [Galician](https://gl.wordpress.org/plugins/google-site-kit/), [German](https://de.wordpress.org/plugins/google-site-kit/),
   [Indonesian](https://id.wordpress.org/plugins/google-site-kit/), [Italian](https://it.wordpress.org/plugins/google-site-kit/),
   [Japanese](https://ja.wordpress.org/plugins/google-site-kit/), [Korean](https://ko.wordpress.org/plugins/google-site-kit/),
   [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/google-site-kit/), [Persian (Afghanistan)](https://fa-af.wordpress.org/plugins/google-site-kit/),
   [Polish](https://pl.wordpress.org/plugins/google-site-kit/), [Portuguese (Brazil)](https://br.wordpress.org/plugins/google-site-kit/),
   [Russian](https://ru.wordpress.org/plugins/google-site-kit/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/google-site-kit/),
   [Spanish (Chile)](https://cl.wordpress.org/plugins/google-site-kit/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/google-site-kit/),
   [Spanish (Costa Rica)](https://es-cr.wordpress.org/plugins/google-site-kit/),
   [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/google-site-kit/), [Spanish (Mexico)](https://es-mx.wordpress.org/plugins/google-site-kit/),
   [Spanish (Spain)](https://es.wordpress.org/plugins/google-site-kit/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/google-site-kit/),
   [Swedish](https://sv.wordpress.org/plugins/google-site-kit/), [Turkish](https://tr.wordpress.org/plugins/google-site-kit/),
   [Ukrainian](https://uk.wordpress.org/plugins/google-site-kit/) y [Vietnamese](https://vi.wordpress.org/plugins/google-site-kit/).
 *  [Traducir a tu idioma](https://translate.wordpress.org/projects/wp-plugins/google-site-kit)
 * Tags
 * [adsense](https://ve.wordpress.org/plugins/tags/adsense/)[analytics](https://ve.wordpress.org/plugins/tags/analytics/)
   [google](https://ve.wordpress.org/plugins/tags/google/)[pagespeed insights](https://ve.wordpress.org/plugins/tags/pagespeed-insights/)
   [Search Console](https://ve.wordpress.org/plugins/tags/search-console/)
 *  [Vista avanzada](https://ve.wordpress.org/plugins/google-site-kit/advanced/)

## Valoraciones

 4.2 out of 5 stars.

 *  [  733 5-star reviews     ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=5)
 *  [  51 4-star reviews     ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=4)
 *  [  34 3-star reviews     ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=3)
 *  [  41 2-star reviews     ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=2)
 *  [  144 1-star reviews     ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/google-site-kit/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/google-site-kit/reviews/)

## Colaboradores

 *   [ Google ](https://profiles.wordpress.org/google/)

## Soporte

Problemas resueltos en los últimos dos meses:

     49 de 59

 [Ver el foro de soporte](https://wordpress.org/support/plugin/google-site-kit/)