BetterLinks – Shorten, Track and Manage any URL


Want to make your brand standout? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its aesthetic User Interface, you can shorten anything without breaking any sweat and track analytics to measure successful campaigns easily.


  • Easy-to-use WordPress link shortener
  • Create attractive looking links instantly
  • Create Short Link on the fly with just one click even without admin access.
  • Add multiple link redirect types (301, 302, 307)
  • Analyze & track your marketing campaigns
  • Enhance your affiliate marketing strategies
  • Manage your links directly in Gutenberg Editor
  • Manage your tags and check the performance of your links associated to each tags
  • Reduce link load time with optimized queries
  • Monitor marketing campaigns with UTM Builder
  • Prevent bot traffic and clicks with Bot Blocker


✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. Manage everything from creating, editing, configurations & all from just one place

🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes

💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302 and 307) and all your Link options

💪 Fast Response: Less Database queries resulting in faster response time

🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks with one-click


📈 Real Time Analytics: Generate real-time analytics data and easily evaluate the performance of your cloaked links with just a glance

🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place

📊 Generate Reports: Gather analytics reports to evaluate and run successful marketing campaigns

📅 Interactive Calendar to Filter Clicks: Easily filter your cloaked links based on certain dates from the interactive calendar

🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns

More Advanced Features with BetterLinks PRO:

  • Get better insights with Individual Analytics [PRO]
  • Control and manage user roles & permissions [PRO]
  • Set link scheduler, expiration dates & number of click limits [PRO]
  • Integrate seamlessly with Google Analytics [PRO]
  • Carry out split tests with Dynamic Redirects [PRO]
  • Force enable secure HTTPS Redirection [PRO]
  • Broken Link Checker with Email Notification [PRO]
  • Auto-Link Keywords [PRO]
  • Auto-Create Links [PRO]
  • Affiliate Link Disclosure [PRO]
  • Password Protected Redirect [PRO]
  • Customize Link Preview [PRO]



If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:

🔝 Essential Addons For Elementor – Most popular Elementor extensions with 2 million active users in the WordPress repository.

🔔 NotificationX – Best Social Proof & FOMO Marketing Solution to increase conversion rates.

📄 EmbedPress: Easiest WordPress embedding plugin to add content from 100+ sources with one-click. Works in Gutenberg, Elementor, and more.

SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.


💙 Loved BetterLinks?



Modern Way:

  1. Go to the WordPress Dashboard «Add New Plugin» section.
  2. Search For «BetterLinks».
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation

Preguntas frecuentes

Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.

Can I migrate to BetterLinks from any plugin?

If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.

Who can benefit more from BetterLinks?

BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.


22 de abril de 2024
Support is fast, friendly, responsive, and helpful. The authors quickly fixed the bug I reported. This plugin is maintained, does the job well, and is flexible. Unlike most of the alternatives it does not require a link prefix. The plugin is currently about 7 MB containing 53 directories and 223 files (according to the du & tree commands). It would be nice to see a slimmer plugin, but it fares better than its main competitors–one is more than 2x bigger. Downside is the high number of nags, notifications, and upsells to steal your attention and get you to buy the Pro plugin. I get that the authors need to make a living, and a few upsells are tolerable, but the variety and number of nags are a mark against this otherwise great plugin.
23 de enero de 2024 1 respuesta
Was using a competing product (the «big name» in the field) and switched because that old dog just barely hunts anymore. BetterLinks is constantly being developed and improved upon. And unlike most software developers, this is one where you can get real, live help at any hour of the day or night. I just got great support at 3 A.M. on a Tuesday. Thanks Loren! :-)There are still a few features I’d like to see BetterLinks equipped with, but overall, as of 2024, IMHO its best of its class, by far! I strongly urge you to check it out.
15 de enero de 2024
I really like the idea of having this functionality in your WP setup. I discovered an issue where the plugin was making additional calls during post updates in Gutenberg. I raised it with the developers and they fixed it really quickly. So happy with the support.
7 de diciembre de 2023
Don’t hesitate to use BetterLinks, with very satisfying service
Leer todas las 51 reseñas

Colaboradores y desarrolladores

«BetterLinks – Shorten, Track and Manage any URL» es un software de código abierto. Las siguientes personas han colaborado con este plugin.


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Registro de cambios

2.0.0 – 19/05/2024

  • Added: Quick Link Creation Feature
  • Improvement: Link title will be automatically generated from the target URL’s title
  • Improvement: Manage Links date format now matches the WordPress default format
  • Improvement: Manage Tags UI
  • Fixed: Analytics now displays from the top of the page
  • Fixed: Added proper validation for Custom Fields
  • Few minor bug fixes & improvement

1.9.2 – 13/05/2024

  • Fixed: HTML element tag support inside Link Title
  • Few minor bug fixes & improvement

1.9.1 – 24/04/2024

  • Fixed: Exported CSV file’s column label
  • Few minor bug fixes & improvement

1.9.0 – 31/03/2024

  • Added: Custom Fields Feature
  • Improved: Manage Links UI
  • Few minor bug fixes & improvement

1.8.3 – 25/03/2024

  • Fixed: Console error on API request in Manage Link Page
  • Fixed: Custom Link Preview teaser
  • Few minor bug fixes & improvement

1.8.2 – 24/03/2024

  • Few minor bug fixes & improvement

1.8.1 – 06/03/2024

  • Improved: Added Target URL in List View
  • Improved: Added Custom CSS import support from ThirstyAffiliates
  • Few minor bug fixes & improvement

1.8.0 – 08/02/2024

  • Added: Manage Tags Feature
  • Fixed: Undefined variable issue in Analytics
  • Fixed: Fatal Error – Uncaught TypeError issue
  • Few minor bug fixes & improvements

1.7.3 – 17/01/2024

  • Fixed: Uncaught Error issue with Settings API
  • Improved: Manage Links UI Responsiveness
  • Few minor bug fixes & improvements

1.7.2 – 01/01/2024

  • Fixed: Style issue inside the Gutenberg Editor
  • Few minor bug fixes & improvements

1.7.1 – 31/12/2023

  • Few minor bug fixes & improvements

1.7.0 – 31/12/2023

  • Improved: Revamped Analytics for performance improvement
  • Added: Individual Analytics for all links
  • Fixed: Link Uncloaking not working properly when a link is added directly
  • Fixed: Analytics not showing when BetterLinks is translated
  • Fixed: Redirection not working properly in different languages
  • Fixed: Triggering an infinite loop on the network while updating a page from Gutenberg
  • Few minor bug fixes & improvements

1.6.3 – 20/11/2023

  • Few minor bug fixes & improvements

1.6.2 – 09/11/2023

  • Fixed: Feature Images update issue for Author / Editor roles
  • Improved: Added Support for Longer Target URL
  • Few minor bug fixes & improvements

1.6.1 – 15/10/2023

  • Improved: Security Enhancements
  • Improved: Added Support for Tags And Description for Link Searching
  • Improved: Included the target URL for Exporting Analytics
  • Few minor bug fixes & improvements

1.6.0 – 8/10/2023

  • Few minor bug fixes & improvements

1.5.18 – 21/09/2023

  • Few minor bug fixes & improvements

1.5.17 – 13/09/2023

  • Fixed: PHP Deprecation Warnings
  • Few minor bug fixes & improvements

1.5.16 – 11/09/2023

  • Fixed: PHP Warning generated for ‘Undefined array key’ in «REQUEST_METHOD»
  • Few minor bug fixes & improvements

1.5.15 – 27/07/2023

  • Fixed: Manage Links not working when REST API is disabled
  • Few minor bug fixes & improvements

1.5.14 – 26/07/2023

  • Few minor bug fixes & improvements

1.5.13 – 13/06/2023

  • Improved: Added option to filter Favorite Links
  • Improved: Added indicator icon to show broken links in ‘manage links’
  • Fixed: Visiting Expired Links throws PHP errors
  • Fixed: Unique Counts not working properly
  • Fixed: Changing Link category by using ‘edit link’ option making the stats & favorite link data disappear
  • Fixed: Total clicks not being added when Disable IP from Analytics option is enabled
  • Few minor bug fixes & improvements

1.5.12 – 30/04/2023

  • Improved: Optimization of analytics data fetching
  • Fixed: Misleading ip count data in analytics
  • Few minor bug fixes & improvements

1.5.11 – 16/04/2023

  • Added: Option to search link by ‘shortened url’ or ‘target url’ in ‘List view’
  • Added: Option to Reset Clicks data
  • Added: Option to disable ‘logging of IP addresses data’ from analytics
  • Fixed: Page scrolling to bottom when using BetterLinks format in Gutenberg
  • Fixed: Gutenberg instant redirect sidebar not appearing sometimes
  • Few minor bug fixes & improvements

1.5.10 – 06/03/2023

  • Fixed: Added empty target url check to prevent breaking site’s FrontEnd
  • Fixed: Admin menu infinite loading on sites that has rest api disabled
  • Few minor bug fixes & improvements

1.5.9 – 28/02/2023

  • Few minor bug fixes & improvements

1.5.8 – 07/02/2023

  • Fixed: Not able to add Featured Images in Gutenberg Editor for non-admin users
  • Few minor bug fixes & improvements

1.5.7 – 29/01/2023

  • Fixed: BetterLinks sidebar not rendering inside Gutenberg Editor
  • Few minor bug fixes & improvements

1.5.6 – 25/01/2023

  • Fixed: Throwing fatal error while importing links from CSV file
  • Fixed: Too many redirects when shortened url and target url are same
  • Removed: Click data column from exported BetterLinks Analytics csv
  • Fixed: Gutenberg instant redirect option not showing sometimes
  • Few minor bug fixes & improvements

See changelog for all versions.